Project Overview
This 506sqm exhibition pavilion was designed for an electric vehicle manufacturer, showcasing seven fully electric vehicles within a technologically driven spatial concept.
The booth combines traditional carpentry construction with Maxima structural elements, creating a hybrid system that balances architectural solidity with lighting precision.
Architectural & Lighting Strategy
The Maxima structure is primarily integrated to deliver focused, high-precision lighting on each vehicle.
Targeted spotlights emphasize body lines, surface quality, and technological detailing of the cars, transforming each vehicle into a sculptural centerpiece.
CNC-cut illuminated wall panels and linear LED lighting elements in blue and white tones reinforce the high-tech narrative of the brand.
The lighting design communicates innovation, energy flow, and digital precision.
Sustainability & Material Expression
Green walls are integrated into selected vertical surfaces to visually express the brand’s commitment to clean energy and environmental responsibility.
The contrast between technological lighting (blue & white) and natural green textures creates a balanced dialogue between innovation and sustainability.
Spatial Organization
• 7 electric vehicles displayed
• Central urban LED screen for promotional content
• Clearly separated public and private zones
• Private hospitality bar area
• VIP meeting room with lounge seating
• Logo wall for media and photography
• Integrated storage space
The LED screen positioned centrally acts as the visual anchor of the pavilion, ensuring long-distance visibility within the exhibition hall.
Public areas are designed for high visitor flow, while the private zone provides a controlled, comfortable environment for executive meetings and negotiations.
Color & Design Identity
The dominant color palette consists of:
• White – clarity and technological purity
• Charcoal dark grey – strength and modernity
• Blue accents – innovation and electric mobility
Together, these tones amplify the futuristic and high-performance character of the electric vehicle brand.
Design Character
The final result is a bold, contemporary automotive pavilion that merges technology, sustainability, and spatial precision.
It positions electric mobility not only as transportation, but as an advanced technological ecosystem.